What many observers underestimated is the pace of change. From limited adoption, the industry has seen rapid growth throughout the broader sector.

One key insight is highlighted by our reporting: what succeeded previously rarely succeeds currently or tomorrow.

The difference between winners and losers increasingly comes down to how quickly organizations can adapt their practices.

Over the last 18 months, the industry have shifted dramatically in response to emerging technologies. These changes shows the importance of remaining relevant in a fast-changing market environment.

Key Points

• Emerging standards are reshaping the way that companies handle data privacy.
• The complexity of contemporary platforms demands different expertise throughout technology organizations.
• Competitive advantage depends less on particular platforms and increasingly depends on organizational culture.